In a marketing promotion in December 2003, the green pieces changed their shape to X's for a few months. More recently, Apple Jacks has introduced New Apple Jacks "Crashers" – a unique cereal piece that replicates a mid-2007 advertising campaign when mascots Apple and CinnaMon were accidentally fused together. The latest (limited) edition, in 2010, are Apple Clones, with red pieces shaped like apples. In 2001, Apple Jacks was brought to Canada in a Limited Edition box. Īpple Jacks were later released in Australia and can be found at Woolworths Supermarkets and Aldi, alongside Kellogg's Australia's Apple Jacks LCMs, a puffed rice snack bar with marshmallow flavour and Apple Jacks flavoured sprinkles. The first Apple Jacks mascot in the 1960s was "Apple Guy", a figure made from cutting a face onto an apple and applying a hat and pieces of cereal for eyes. In the late 1960s the box depicted an "Apple Car" with pieces of cereal for wheels.Īround 1971, the official mascots became "The Apple Jacks Kids", a simplistically drawn animated boy and girl. The commercials featured the children singing and tumbling around all day. Their reign lasted for 21 years, making them the most well-known Apple Jacks mascots and most universally associated with the cereal in the public's memory. During this time, the Apple Jacks jingle became an integral part of the ad campaign: "A is for apple, J is for Jacks, Cinnamon-toasty Apple Jacks!" This campaign was retired in 1992. Starting in 1992, there was an advertising campaign that featured children expressing their enjoyment of Apple Jacks, regardless of its lack of apple flavor.
The slogan for this campaign became "We eat what we like". The shift toward marketing cereals directly at children signaled the growing recognition of children's influence on family purchases. The commercials took place in normal kid hang-outs, such as: at school, the garage, ballet class, and the kitchen, in the hall/hallway/door jamb, among others. In each commercial, a group of children are having Apple Jacks, when suddenly, some other people, such as adults or jealous kids, bash the group claiming it doesn't taste like apples and asks why they love it so much.
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